About.
We provide advice to business and government that assists in the delivery of successful projects across the property, urban policy and resource sectors.
Urban Advisory was created out of a dream by our Director Anthony Jones to run his own business. He saw an opportunity to really listen to what a client needs and provide them with quality advice they could easily understand.
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Our clients choose us because we:
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operate on a partner and client focused delivery model - we develop long term partnerships with our clients to help them achieve ongoing success
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provide personalised service with direct and ongoing contact with our Director, Anthony Jones
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know that experience matters – we bring our extensive experience to your project so you get the results you need when you need them
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provide exceptional service in plain English
Anthony Jones
Founder and Director
Anthony has been working in the urban planning and property advisory sector for over 20 years.
He has provided professional advice and services to a range of investors, businesses and developers on all aspects of the development cycle, including acquisition, design and approvals, construction, and marketing and sales.
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Anthony has skills and experience as a developer, delivering a range of successful residential, industrial and commercial development outcomes.
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He has also worked directly with all levels of government in Australia, providing strategic property and development advice and in preparing public policy to guide the future growth of our cities.
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With commercial and government experience, he is in a position to provide you the help you need for your next project.
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When not at work, you'll find him getting off-road and camping in our beautiful backyard of south east Queensland.
Qualifications:
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Bachelor of Built Environment (Urban and Regional Planning), Queensland University of Technology (2003)
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Masters Urban and Regional Planning, Queensland University of Technology (2005)
Dimity Pascoe
Economics Lead
Dimity Pascoe is a distinguished leader in public policy and strategic advisory, currently serving as a Principal at Urban Advisory.
With a career spanning over 15 years, she has developed an expertise in areas such as infrastructure, economic development, and energy policy.
Her tenure includes impactful roles within the Queensland and Commonwealth Governments and at PwC/Scyne.
Known for her expertise in stakeholder engagement and government processes, Dimity holds a Bachelor of Economics from the University of Queensland.
Her professional journey reflects a commitment to excellence in public service and strategic advisory, making her a valuable asset in her field.
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Qualifications:
Bachelor of Economics (Dean’s Commendation)
University of Queensland (2005)
Eliza Linforth
Business Intelligence and Analytics Lead
Eliza Linforth joined the Urban Advisory team in July 2025 bringing with her over a decade of private and public sector experience.
She has expertise in areas such as corporate projects, data management, and business analytics.
Her tenure includes senior advisory roles within the Australian Taxation Office and at KPMG.
Eliza has a degree in Business (Accountancy) and is currently completing her Master of Business Analytics.
She has a unique skillset within the Urban Advisory team and is a welcome addition to our company.
Qualifications:
Bachelor of Business (Accountancy)
Graduate Certificate of Business Analytics
Master of Business Analytics (due for completion late 2026)​
Holly Kluver-Jones
Policy Lead
Holly is an experienced lawyer with a focus on developing public policy
and drafting legislation.
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In the last 20 years, she has developed expertise in areas such counter terrorism, criminal law, fair trading, mining and oil and gas.
Her past roles include the Commonwealth Attorney-General's Office and the Queensland State Government across a number of Departments.
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Holly is known for her attention to detail and strong report writing skills, making her an asset for project delivery.
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Holly currently runs her own business, Wellspring Pilates, where you will find her most days of the week.
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Qualifications:
Bachelor of Arts/Bachelor of Laws, University of Queensland (2006)
Graduate Diploma of Legal Practice, Australian National University (2007)
Admitted as a Legal Practitioner, Supreme Court of the ACT (2007)
Master of Policing, Intelligence and Counter Terrorism, Macquarie University (2013) Awarded the Vice-Chancellor’s Commendation for Academic Excellence
